Designing Brand Identity: An Essential Guide for the Whole by Alina Wheeler

By Alina Wheeler

A revised re-creation of the bestselling toolkit for developing, development, and retaining a powerful brand

From learn and research via model technique, layout improvement via program layout, and identification criteria via release and governance, Designing model id, Fourth Edition deals model managers, dealers, and architects a confirmed, common five-phase strategy for developing and enforcing potent model identification. Enriched through new case reports showcasing profitable world-class manufacturers, this Fourth variation brings readers brand new with an in depth examine the newest tendencies in branding, together with social networks, cellular units, worldwide markets, apps, video, and digital manufacturers.

• positive factors greater than 30 all-new case stories displaying top practices and world-class
• up-to-date to incorporate greater than 35 percentage new material
• deals a confirmed, common five-phase technique and method for developing and enforcing powerful model identification

Show description

By Alina Wheeler

A revised re-creation of the bestselling toolkit for developing, development, and retaining a powerful brand

From learn and research via model technique, layout improvement via program layout, and identification criteria via release and governance, Designing model id, Fourth Edition deals model managers, dealers, and architects a confirmed, common five-phase strategy for developing and enforcing potent model identification. Enriched through new case reports showcasing profitable world-class manufacturers, this Fourth variation brings readers brand new with an in depth examine the newest tendencies in branding, together with social networks, cellular units, worldwide markets, apps, video, and digital manufacturers.

• positive factors greater than 30 all-new case stories displaying top practices and world-class
• up-to-date to incorporate greater than 35 percentage new material
• deals a confirmed, common five-phase technique and method for developing and enforcing powerful model identification

Show description

Read or Download Designing Brand Identity: An Essential Guide for the Whole Branding Team (4th Edition) PDF

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Extra info for Designing Brand Identity: An Essential Guide for the Whole Branding Team (4th Edition)

Example text

William Strunk, Jr. and E. B. White The Elements of Style Margaret Anderson Managing Principal Stellarvisions 27 Brand ideals: Overview Ideals are essential to a responsible creative process regardless of the size of a company or the nature of a business. These ideals hold true whether the brand identity engagement is launching an entrepreneurial venture, creating a new product or service, repositioning a brand, working on a merger, or creating a retail presence. Functional criteria do not get to the heart of brand identity.

Adherence to brand identity, uniform standards, and the relentless pursuit of quality are business priorities. 42 When Chipotle opened its first store in 1993, the idea was simple: demonstrate that food served fast didn’t have to be a “fast-food” experience. Chipotle is now seeking better food from using ingredients that are not only fresh, but also, when possible, sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. This vision is called Food with Integrity.

Apple Think different Toshiba Don’t copy. Lead. Virgin Mobile Live without a plan Outward Bound Live bigger Crocs Feel the love Coca-Cola Open happiness Unique Captures the brand essence and positioning Easy to say and remember No negative connotations Displayed in a small font Can be protected and trademarked Evokes an emotional response Difficult to create Descriptive: Describes the service, product, or brand promise TOMS Shoes One for One TED Ideas worth spreading Ashoka Everyone A Changemaker Philips Sense and simplicity Target Expect more.

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